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    ShotTracker

    ShotTracker Company Culture

    Sports Technology
    1-50·Est. 2013·Merriam, KS·shottracker.com

    ShotTracker provides AI-driven sports data, video, and analytics solutions for collegiate and professional basketball and football teams, utilizing proprietary sensor technology and machine learning to deliver real-time performance insights.

    Measure to ImproveReps and IterationsDiversity of ThoughtFailure is Learning
    Culture Index
    69/100

    Clear culture with defined traits

    The Arena

    Leadership
    DR

    Davyeon Ross

    CEO & Co-founder

    ShotTracker is a sports technology company with 1-50 employees headquartered in Merriam, KS, founded in 2013. What gets measured, gets mastered.

    ShotTracker Culture Dimensions

    Innovation

    85
    Process-drivenBoundary-pushing

    ShotTracker leans toward boundary-pushing with a score of 85/100.

    Hierarchy

    35
    Flat & fluidStructured & clear

    ShotTracker leans toward flat & fluid with a score of 35/100.

    Collaboration

    80
    IndependentTeam-oriented

    ShotTracker leans toward team-oriented with a score of 80/100.

    Work-Life Balance

    55
    Always-on hustleStrong boundaries

    ShotTracker takes a balanced approach to work-life balance with a score of 55/100.

    Mission

    75
    Profit-firstPurpose-driven

    ShotTracker leans toward purpose-driven with a score of 75/100.

    Growth

    85
    Stable & steadyHypergrowth

    ShotTracker leans toward hypergrowth with a score of 85/100.

    What It's Like to Work Here

    You'll find yourself in a high-trust, fast-paced environment where your domain expertise and passion for sports analytics will be put to the test. Leadership, spearheaded by CEO Davyeon Ross, operates on a 'reps and iterations' philosophy, pushing you to practice execution until it becomes second nature. Decision-making is heavily data-driven, grounded in the belief that subjective intuition shouldn't replace hard metrics. While the standard day might be 8 to 10 hours, be prepared to hustle if you are in an operations role, where onsite travel can demand grueling 16-hour days. Despite the intense performance expectations, there is a strong 'village' mentality and peer accountability among the technical and operational teams. Expect to receive 'Welcome to the Week' Sunday emails from the CEO, setting the tone for a team-first meritocracy that values 'diversity of thought' to solve rocket science-level technical challenges in hardware, AI, and machine learning.

    ShotTracker Culture Highlights

    • High-trust environment with significant autonomy, provided you consistently deliver on performance expectations.
    • Operations roles experience intense, 16-hour days during onsite travel, sharply contrasting with standard office hours.
    • A 'Welcome to the Week' Sunday email ritual from the CEO sets the strategic tone and aligns the disparate workforce.
    • Deliberate focus on diversity of thought to solve complex, 'rocket science' technical challenges and avoid groupthink.

    ShotTracker Leadership

    DR

    Davyeon Ross

    CEO & Co-founder

    Drives the 'reps and iterations' philosophy and maintains the 'Welcome to the Week' email ritual to inspire the team.

    BI

    Bruce Ianni

    Co-founder (Departed)

    Co-founded the company in 2013 alongside Ross to bring sensor technology to basketball.

    See your fit score

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    How to work the culture

    Do

    • Bring data to support your ideas and decisions
    • Expect accountability from your peers
    • Embrace mistakes as necessary data points for learning

    Don't

    • Rely on intuition over hard metrics
    • Shy away from complex technical challenges
    • Form homogenous teams that lead to groupthink
    04

    Fit & playbook

    Who does well here, who doesn't, and how to actually navigate ShotTracker once you're in.

    Thrives

    You'll do well if

    • Data-driven decision makers who prefer metrics over intuition
    • Highly technical engineers who want to solve complex ML and hardware problems
    • Self-starters who thrive with management autonomy and peer accountability
    Struggles

    You might struggle if

    • Those seeking a strict 9-to-5 schedule, especially in operations or field roles
    • Employees who prefer top-down micromanagement over self-directed execution
    • People with no interest in sports, collegiate athletics, or performance analytics

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    Find out if you'd thrive at ShotTracker

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    What People Say About ShotTracker's Culture

    Synthesized from public sources · open to employees who claim their company

    SummarySynthesized

    Employees describe ShotTracker as a high-trust, fast-paced environment where technical competence is heavily prized. There is a strong sense of a 'village mentality,' where a shared passion for sports analytics unites the team and peer accountability drives results. Management is generally hands-off, providing significant autonomy as long as performance remains consistent. While the baseline work-life balance is described as manageable (typically 8-to-10-hour days), it fluctuates dramatically depending on your role. Operations staff report grueling stretches of up to 16-hour days when traveling onsite for collegiate events and installations. Still, the hiring process is viewed as friendly and transparent, and the current growth phase—marked by new C-suite additions and a 25% headcount bump—is injecting new energy and resources into the firm.

    Generated from public employee reviews, press, and leadership interviews. Not written by people on this page.

    From the research

    4 themes
    Autonomy & Trust·Positive

    Management gives us a lot of flexibility and trust, as long as we keep hitting our performance goals.

    Team Culture·Positive

    There's a real 'village' mentality here—we hold each other accountable and share a passion for the sport.

    Technical Challenge·Positive

    The engineering problems are challenging in a good way, and the team is highly technically competent.

    Work-Life Balance·Mixed

    Normal days are fine, but be prepared for 16-hour grinds when traveling onsite for events.

    Real voices

    Community

    0 commentsClaimed only

    Posted by current or former employees who claimed their company via a work-email domain match. Email round-trip verification is coming.

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    Claimed

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