Strengths-Based AlignmentPositive
The 'HedgeHog' is a workshop we do with every team member each year and review progress and evolution quarterly to assure we are playing our team members to their biggest strengths.
Power Digital Marketing Company Culture
Marketing & AdvertisingAI-generatedPower Digital Marketing is a digital agency that focuses on delivering predictable profit and measurable business outcomes for its clients. The firm operates as a high-growth, KPI-driven environment that scales rapidly through organic expansion and strategic acquisitions.
Radical TransparencyExtreme AccountabilityPeople are the ProductBest Idea Wins
36/100
Lightly defined culture signal
Measures how clearly defined the profile is, not whether the culture is good or bad. Methodology
Researched 2 hr ago
Leadership
JM
Jeff Mason
CEO
Power Digital Marketing is a marketing & advertising company with 50-1,000 employees. Here’s a detailed look at their workplace culture across six key dimensions.
Power Digital Marketing Culture Dimensions
Innovation
50
Process-drivenBoundary-pushing
Power Digital Marketing takes a balanced approach to innovation with a score of 50/100.
Hierarchy
50
Flat & fluidStructured & clear
Power Digital Marketing takes a balanced approach to hierarchy with a score of 50/100.
Collaboration
50
IndependentTeam-oriented
Power Digital Marketing takes a balanced approach to collaboration with a score of 50/100.
Work-Life Balance
50
Always-on hustleStrong boundaries
Power Digital Marketing takes a balanced approach to work-life balance with a score of 50/100.
Mission
50
Profit-firstPurpose-driven
Power Digital Marketing takes a balanced approach to mission with a score of 50/100.
Growth
50
Stable & steadyHypergrowth
Power Digital Marketing takes a balanced approach to growth with a score of 50/100.
What It's Like to Work Here
Power Digital Marketing is a data-centric digital marketing agency focused on driving predictable profit and business outcomes rather than vanity metrics. As an organization scaling rapidly through organic growth, acquisitions, and a new global 'follow-the-sun' engineering model, the company operates in a KPI-driven environment. Driven by a founder with strong sales origins, you will find a culture defined by what leadership calls 'Radical Transparency,' operating as a 'glass box' that hides nothing from clients or internal teams. Inside, the firm operates with a 'play-to-win' mentality that favors meritocracy over traditional hierarchy. A 'best idea wins' philosophy means employees are expected to challenge norms and even push back on clients, moving away from a 'yes man' culture. Accountability is extreme; leadership expects team members to be self-starters who avoid whining and don't dwell on problems, tracking success through a 'Vital 5' goal framework. At the same time, the agency operates on the principle that 'people are the product,' utilizing a 'HedgeHog' workshop based on Jim Collins' 'Good to Great' to align individual 'superpowers' with roles quarterly. With a high-touch hiring process and AI-assisted technical modernization, the company aims to ensure every new hire aligns with their intense, growth-focused ethos and their core philosophy of winning together.
Power Digital Marketing Culture Highlights
- Every employee is assigned 'Vital 5' goals to measure individual success.
- The 'HedgeHog' workshop is used quarterly to audit role alignment and ensure team members use their 'superpowers'.
- The agency operates as a 'glass box' emphasizing radical internal and external transparency.
- Technical modernization is prized, championing AI-assisted development tools like Claude Code and Cursor.
- Global expansion is driving a new 'follow-the-sun' engineering model across the Americas and EMEA.
Power Digital Marketing Leadership
GL
Grayson Lafrenz
Founder & Chairman
Prioritizes a 'play-to-win' mentality and emphasizes common motives for successful M&A integration.
JM
Jeff Mason
CEO
Designed the 'Vital 5' framework and pushes a meritocratic decision-making process over traditional hierarchy.
JZ
Julie Zubak
Chief People Officer
Defines the management philosophy as leading with people and delivering with purpose.
See your fit score
Take the culture quiz to discover how well you'd fit at Power Digital Marketing.
Take the quizHow to work the culture
Do
- Operate as a self-starter who drives predictable profit and business outcomes.
- Challenge industry norms and push back on clients to find the best idea.
- Focus on your 'Vital 5' goals to measure and ensure your individual success.
- Lean into quarterly 'HedgeHog' workshops to align your biggest strengths with your role.
Don't
- Dwell on problems or whine when faced with demanding high-growth expectations.
- Act like a 'yes man' instead of contributing to the meritocratic environment.
- Focus on vanity metrics like clicks instead of predictable profit and grit.
04
Fit & playbook
Who does well here, who doesn't, and how to actually navigate Power Digital Marketing once you're in.
Thrives
You'll do well if
- You are a self-starter who thrives under extreme accountability and KPI-driven performance goals.
- You want a 'glass box' environment that values radical transparency and highly direct feedback.
- You appreciate structured role alignment that actively audits your 'superpowers' and passions.
- You are comfortable challenging norms and leveraging AI-assisted tools in a high-growth agency setting.
Struggles
You might struggle if
- You prefer strict hierarchy over a 'best idea wins' meritocratic approach to decision making.
- You focus on surface-level vanity metrics rather than pushing for predictable profit and outcomes.
- You tend to dwell on problems instead of finding self-directed solutions independently.
- You are uncomfortable adapting to a fast-changing environment scaling a 'follow-the-sun' global workflow.
Find out if you'd thrive at Power Digital Marketing
Discover your culture fit and get personalized insights about how you'd experience working here.
Discover your culture fitWhat People Say About Power Digital Marketing's Culture
Synthesized from public sources · open to employees who claim their company
From the research
4 themesHigh Internal ExcitementPositive
93% of Power Digital Marketing employees are excited about going to work each day and 95% look forward to working with coworkers.
AI and Tech AdoptionPositive
Champion AI-assisted development tools — including Claude Code, Cursor, and Figma Code Connect.
Global Operational ScalingMixed
Design and operationalize a follow-the-sun engineering model in collaboration with the Director of Engineering, EMEA.
Community
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